The effects of fear on decision making

Our fears of the unknown have been used for centuries, by politicians, religions and the establishment as a driving force in their decisions, not ours.

Have you ever wondered why you decided to do what you did? The decision prior to your decision is the cause, usually driven in a purely emotional way from the subconscious depths of our limbic system, the emotional brain. The negative thoughts that precede our decisions leave us at the mercy of those who wield informational influence over us all.

The challenge going forwards after we have learned to be scared, is how to unlearn it; otherwise people who have been thrust into a psychological fear program may find themselves unable to move forwards with their lives.

Our emotions play a crucial role in decision making and must not be suppressed. However, this doesn’t necessarily mean we should solely rely on them, especially if they are triggered intentionally to affect our decision making.

What causes fear of making decisions?

From an evolutionary position, fear of the unknown has got us this far, but do we really need to be using fear based decisions in the 21st Century?

Our ancestors faced lions and tigers and bears, oh my! These were very real threats to their survival, but what on earth do we have to be afraid of today?

Researchers have speculated on evidence this had to do with trauma, more specifically adverse childhood experiences (ACE’s).

When a child is young, prior to the emotionally painful experience, they are eternally curious and open to learning, they have no fear. That’s why parents call this period ‘the terrible two’s’, the child is totally inquisitive and wants to take on board more and more learning.

When an adverse or traumatic event takes place the emotional brain creates a mental tag – emotional memory image (EMI), which then becomes a barrier to the child’s learning. As the child grows the EMI appears automatically, whenever something similar to the original experience occurs.

This is the same principle that answers why an elephant never forgets. We see the adult elephant bound by a small rope on it’s back leg and wonder why, with all of it’s strength, it can’t run free? When the elephant was a small calf it tried to break free and failed, now many years later, it remains trapped, mentally incarcerated by an emotional memory image that triggers, should it ever dare think of freedom.

baby elephant running

How fear affects decision making

High risk taking from those in control points the masses towards a negative outcome. This fear tactic is used to ensure a desired result for those in charge.

The only thing that definitely does happen for those forced outside of their comfort zone due to fear based decision making, are feelings that lead to irrational fear on a daily basis.

The negative outcome of making decisions when you are scared, leads to the point where you stop making decisions.

Can that fear affect rational thinking?

After a few months that fear can add more weight to gut feelings and negative emotions regarding a family member, neighbours, colleagues, even maintaining your job can become a painful event.

The chances of heading in the right direction or finding any clear future focus, in reality are very slim. If this is your family, workforce, or your country then you had better rethink exactly what the consequences of that fear strategy are.

bronze group called les gavroches

Les Miserable 2021, the French decision making process.

The last queen of France, Marie Antionette, was a symbol of all that was wrong with the ruling classes. She was rumoured to have bought lavish clothing and spent more and more money, whilst her people starved and lived in fear.

When told that the peasants were starving because they had no bread, she replied “Let them eat cake”. Her failure to see life from the reality and struggles of her subjects placed her in danger and her failure to act and create good outcomes for the poor in the first place, resulted in her execution.

Another revolution may be needed

As I write this, it is July 14th 2021 and in France today the people have made the tough decision to choose courage and rise against fear.

The French president Emmanuel Macron has made the population fearful once too often and today he has forced their hand.

Macron has attempted to starve the French people by closing access to food stores unless they have been injected with the MRNA jab.
Just say NON to fear based decision making!

The jab is still in it’s trial stages, the results are not due until 2023, yet the French government and governments around the world continue to enforce decisions based on worse case scenarios, with little to no proof of the risks.

Has Macron forgotten what happens when the French people have their liberties stripped away? They remember their past, find their courage, their commitment and fight to succeed. They make decisions based on how they want to live their lives, free from tyranny and oppression.

How does fear affect the decisions you make?

Emotional memory images (EMI’s), as we are discovering, need not be from childhood, they can be formed rapidly if conditions are right. Confusion, lack of control, not knowing and a breakdown of trust in a situation can create huge EMI’s.

When recalling the beginning of COVID, I remember vividly the perceived threat of people falling down dead in the streets of Wuhan. This was enough to create that fear in the majority of us. This EMI installed by the state and big tech; compelling us to become compliant and complicit in their hunger games.

Is it ethical to use fear to control decision making?

The title you’ve just read, should have you thinking ‘No never!’ However, our governments, big tech and social media platforms make it happen, to control the behaviour of a person by making them afraid.

Social anxiety is now at such a high level that some behavioural psychologists suggest anxiety fears should be seen as conditional adaptation; arguing that the environment that we have today is no less threatening than it was thousands of years ago.

A truly negative outcome of social media

Their paper neglects to realize the massive impact social media itself has had on our psyche.

Apple, Facebook and Google have introduced features for screen time in an attempt to have people monitor their own screen use, which is like the drug dealer asking the addict to monitor their own addiction once they are hooked!
A decision making process void of ethics

The ethical aspect of the misuse or abuse of human behaviour in the midst of ‘Lockdowns’, ‘mask wearing’ and ‘jabs’ is nonexistent, yet it continues.

The fear pandemic that now exists shows no signs of stopping, as those who have drunk from the golden chalice of power, thirst for more.

The decision making of the masses is then media led, devoid of common sense, logic or evidence.

Emotional memories have a rapid influence on our life

availability heuristic

Daniel Kahneman won a Nobel Prize in 2002 for his work on “prospect theory” in the 1970’s with his colleague Amos Tversky. They were able to show that decision making is made up of short cuts called “heuristics” which can blind side our decision making processes.

We tend to trust information that springs into our mind when we need to make decisions, for example “Would you like a coffee?” Your answer is based on what just popped to the front of your mind. This process is called ‘availability heuristic’ suggesting that emotional memory images have a large influence on decisions.

How fear affects behaviour

In order to impact and direct the behaviour of a person, those in power need to supply one emotion ‘fear’. This is done by giving you a large, terrifying event to focus on and then leads you towards it.

Since the executive function has been disengaged for the general population, it then becomes easier for the masters to govern, as they use the power of the herd to frown upon those who are still awake.


In ‘The Matrix’ Morpheus warns Neo of the risk involved when entering the matrix “Everyone is a potential agent”.

Similar advice might be inside your mind as you read this, knowing the ease at which people use their mobile phones to capture and punish those who break the draconian rules.

These ‘agents’ are so terrified that they blindly obey, believing it to be safer, but what if the shepherd is actually a wolf? Again the mind burns up more energy, guessing and second guessing, and can be massively costly to the body and mind.

“The Matrix was a documentary”
Keanu Reeves
Better the devil you know

The fear you know is safer than the risk of not knowing.

better the devil you know

The devil you know, for example, does X, Y and Z, a reliable devil means that he costs you less energy, less emotion and creates less risk.

A devil you don’t know can make you more fearful as they may decide to act differently. This immediate danger may actually be more reasonable and allay your fears, but because this is an unknown commodity, an EMI flicks into your mind, filling you with fear and causing you to return to the devil you know.

Does fear affect rational thinking?

So, when a government goes against our human rights and the mainstream media supports it, deleting any opposition and departing from 100 years of trusted science, is that okay?

Do we need to react and reach out to others who are awake, in order to overcome the risks of remaining trapped.
Stop procrastinating!

Procrastination is the killer of all time. Developing the initial thoughts that put us on course to achieve is easy but it takes more time and effort if we are to be successful.

It has never been more important for you to question your life and what is taking place around you.

Some seek professional help people because they fear failure, others because they fear success but it’s the emotion that rises from their feelings, they are lead by.

Are you going to continue in freeze mode and pretend that this isn’t happening or are you going to awaken and join with others to make a real difference?

Wise words

Fear Has two meanings:

‘Forget everything and run’


‘Face everything and Rise’

Zig Ziglar

Make decisions out of love not fear

If I have managed to awaken you, my time has been well spent. Take care wherever you are and know that you are not alone in this world. Putting love into your thoughts can diminish fear.

Notice how others are attempting to influence your decisions and be aware of those who use fear to achieve their goals.

Rise and shine

Matt and Lisa


Matt Hudson

I’m Matt Hudson and over the last 30 years I’ve helped thousands of people “Get Well Again Naturally” without the aid of medication. My Natural approach has worked for over 100 different ailments, fears, phobias, illnesses and dis-eases.

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